Brand architecture is the structure given to the brands which are owned by one organization or business. Monolithic or Branded House is an architecture in which the sub-brands use the name, and more often the identity, of the parent brand, eg FedEx, Virgin.Click to see full answer. In respect to this, what do you mean by Brand Architecture?In the field of brand management, brand architecture is the structure of brands within an organizational entity. One may regard the architecting of a brand architecture as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment.Furthermore, why is brand architecture important? That’s why it’s important to have a plan for efficiently presenting your brand. The purpose of brand architecture is to establishing the ‘rules’ that ensure brand names fit together in one coherent offering. A well-constructed brand architecture helps a company optimize its marketing efficiency and performance. Similarly, it is asked, how do you build a brand architecture? To create your brand architecture, follow this five-step process: Start by listing each of your product/service features. Now focus on the benefits. Next, review each feature and benefit individually, and determine its level of importance to the market. Now, rank your features and benefits. What are the merits of branding? Branding leads to customer loyalty. Good branding elevates a business and builds recognition and loyalty. Customers are attracted to brands that share similar values with them. When you showcase what you value through branding, customers will develop an emotional connection to you.